LaCroix’s innovative new trio of Beach Plum™, Black Razzberry™ and Guava São Paulo™ deliver refreshment and pleasure . . . beyond taste!!

  • Beach Plum excites the imagination and incites dreams of summer with the delectable coolness of the luscious fruit native to the east coast of the U.S.
  • The sweet twist of Black Razzberry makes taste buds sing with decadent, smooth and irresistible fruit flavor.
  • Consumers will savor the sweet tropical delicacy and vibrant essence of Guava São Paulo – with taste that ‘satisfies your Constant Cravings!!’

Beach Plum, Black Razzberry and Guava São Paulo are launching at select retailers around the country and will be available nationwide this spring.