LaCroix’s innovative new trio of Beach Plum™, Black Razzberry™ and Guava São Paulo™ deliver refreshment and pleasure . . . beyond taste!!

Beach Plum excites the imagination and incites dreams of summer with the delectable coolness of the luscious fruit native to the east coast of the U.S.

The sweet twist of Black Razzberry makes taste buds sing with decadent, smooth and irresistible fruit flavor.

Consumers will savor the sweet tropical delicacy and vibrant essence of Guava São Paulo – with taste that ‘satisfies your Constant Cravings!!’

Beach Plum, Black Razzberry and Guava São Paulo are launching at select retailers around the country and will be available nationwide this spring.

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