LaCroix Will Serve as the Official Sparkling Water of Gotham FC with Placement on Training Kit and Gameday Activations at Sports Illustrated Stadium
HARRISON, NJ (Thursday, February 20, 2025) – Gotham FC, New Jersey and New York’s professional women’s soccer club, on Thursday announced a multi-year partnership with LaCroix Sparkling Water by National Beverage Corp. (NASDAQ: FIZZ) that names LaCroix the official sparkling water of Gotham FC and the team’s training kit sponsor.
As the preferred hydration choice for the team, LaCroix will help fuel Gotham FC, one of the world’s leading professional women’s soccer teams with a star-studded lineup that features U.S. Women’s National Team stalwarts and decorated Olympians, World Cup champions and international standouts.
LaCroix will be Gotham FC’s preseason training camp partner as well as an official training kit partner, which includes prominent placement of the LaCroix logo on the back of the team’s training jerseys.
“We are thrilled to partner with LaCroix, a true beverage of choice for our team and staff,” said Ryan Dillon, the chief business officer at Gotham FC. “This partnership is exciting on many levels because it aligns our team with a first-class brand in a critical category and allows us to create unique opportunities for our fans to enjoy throughout the game experience and season.”
In each year of the term, LaCroix will be the presenting partner to two original content series with Gotham FC. The LaCroix Blind Taste Test will feature Gotham FC players blind-tasting LaCroix products and guessing the flavors. This series will have two episodes. The LaCroix Sparkling Play of the Match will be produced after each Gotham FC regular season home game – 13 in total – with a Gotham FC coach sharing post-game analysis.
The agreement also includes various activations. LaCroix will offer product samples at Gotham FC’s popular pregame Fan Fest before games on March 23 and May 16 in addition to in-venue media and branding for all regular season home games and various retail opportunities. LaCroix products will be available in hospitality spaces throughout the season.
Gotham FC kicks off the 2025 NWSL season on Saturday, March 15, in Seattle against Reign FC. The team will play 13 regular season games at home, kicking off March 23 at Sports Illustrated Stadium against the 2024 NWSL champion Orlando Pride, with ESPN2 set to nationally broadcast the match.
Tickets are available at GothamFC.com/Tickets. For more information, visit GothamFC.com.
ABOUT LACROIX
LaCroix Sparkling Water by National Beverage Corp. has uniquely redefined the sparkling water category that is rapidly becoming the alternative to traditional carbonated soda. With zero calories, zero sweeteners and zero sodium, LaCroix leads the premium domestic sparkling water category.
ABOUT GOTHAM FC
Representing New Jersey and New York with top global players, Gotham FC is one of 14 teams in the National Women’s Soccer League. In 2023, Gotham FC won the NWSL Championship, clinching the club’s first NWSL title, after previously advancing to its first NWSL final appearance in the 2021 NWSL Challenge Cup Final. Rebranded as Gotham FC in 2021, the club plays its home matches at Sports Illustrated Stadium in Harrison, NJ. Founded in 2007, the club won the inaugural Women’s Professional Soccer Championship in 2009 and has been a founding member of the NWSL since the league’s establishment in 2013.
