LACROIX PARTNERS WITH PARAMOUNT for RE-RELEASE OF “TITANIC” IN 3D

LaCroix Sparkling Water is partnering with Paramount Pictures to celebrate the re-release of one of the most honored films of all time, TITANIC, now newly remastered and in 3D. In conjunction with the film’s upcoming release, LaCroix has developed TITANIC-inspired mocktail recipes and has launched a romance-themed Facebook sweepstakes offering a chance to win a four-day, three-night Luxury Included® Vacation for two at a Sandals Resort. Sip a Sparkling Rose mocktail inspired by the epic film.

The campaign is also being promoted on the official TITANIC Facebook page, leveraging a 18MM+ fan base, and via targeted publicity events in select cities.