Meet part of the LaCroix marketing team, based just north of Miami in Fort Lauderdale, Florida. This vibrant headquarters group is complimented by field offices throughout the USA. LaCroix brand teams work fearlessly with a single aim, to make the world a healthier place by switching it to LaCroix Sparkling Water. We absolutely believe, we can (as the #1 brand in cans) and we will, convert the world to LaCroix water brands.
A Naturally Sparkling Duo
This duo is the heart of the LaCroix brand. Vanessa, Brand Director, has a vision of making natural, sparkling LaCroix available to everyone, everywhere. She is relentless in her passion to push the brand beyond the traditions of sparkling water and aims to realize every possibility for this all natural megabrand. Convinced the making of an iconic brand is closely related to fashion and music, she works to embody the personality of LaCroix fans with Traci, the LaCroix Consumer Promotions Manager. Traci brings the brand to life through unimaginably creative events and promos designed to entertain the masses who celebrate their lives and enjoy LaCroix.
Their favorite LaCroix mocktails: Skinny Mojito and Berry Skinny Cosmo.
Meet some of our graphics team! Lead designer, “Karina from Argentina”, and our newest team member, Giselle, from Venezuela (the country with the most Miss Universe crowns!). Our entire team of creative, trendy globetrotters have beauty and talent with impressive resumes including studies at world renowned design universities. These trendsetters considers a global approach whether creating the LaCroix image themselves or managing agency think tanks. This culturally diverse team ensures the brand appeals to multiple consumer lifestyles around the world. (Favorite LaCroix flavors: coconut and peach/pear.)
Behind the Curtain
Pulling the strings behind the brand are several expert analyzers, trend watchers and social media experts, who map our metrics and help us measure our successes. This forward thinking, cutting edge, overall (self-described) “awesome team”, support LaCroix sales and brand teams daily with critical data. Aside from brainpower, this group lives interesting lives. Trivia pop quiz: Can you guess who the snowboarding, world-traveling blonde is? Who was born in Germany? Who else, in golf regalia, is nicknamed “Boca GQ”? (Answers: Katyanne, Jim and Greg)